When Dapo Kolawole walks into a room, he sees furniture differently than most. A worn sofa isn’t trash — it’s an income stream. An old dining table isn’t clutter — it’s untapped potential. It’s this perspective, shaped by years working with office furniture giants like Teknion, Allsteel, Knoll, and Envirotech Office Systems, that led him to launch Roomii, a startup aiming to radically change how we think about used furniture.

Call it resale with logistics muscle. Or furniture-as-a-service for the middle class. Either way, Roomii is betting that the future of home furnishings is circular, shared, and profitable for everyone involved.

From Landfills to Living Rooms

Each year, Americans discard an estimated 12 million tons of furniture — a massive environmental problem that’s only getting worse. But Kolawole didn’t just see waste. He saw opportunity.

“Furniture shouldn’t be a sunk cost,” he says. “It can be a reusable, income-generating asset — especially in a world where people are moving more, renting more, and looking for flexibility.”

Roomii helps everyday people — especially moderate-income Americans — sell or rent out their unsold furniture, while making it easier for renters, relocators, and short-term residents to furnish spaces affordably. Think of it as Airbnb meets the circular economy — but for your couch.

The Sharing Economy Gets a Furniture Refresh

The business model is refreshingly simple: homeowners list their furniture, renters browse and book what they need, and Roomii handles pickup, delivery, and setup — no storage, no stress. Furniture owners earn passive income. Renters get flexible access to stylish, often premium pieces. And the planet breathes a little easier.

But what sets Roomii apart isn’t just the tech. It’s the ops.

Kolawole’s background in large-scale commercial furniture logistics gives Roomii a serious operational edge. He knows how to move, refurbish, and deliver furniture efficiently — a skill set most startups in the circular space sorely lack.

“We’re not just connecting buyers and sellers,” he explains. “We’re moving physical goods, on demand, in ways that preserve value and reduce waste.”

“Roomii is built for the 80%, not the 1%. We’re here to make ownership flexible, profitable, and sustainable.”
— Dapo Kolawole, Founder of Roomii

Founder Spotlight: Dapo Kolawole

Before founding Roomii, Dapo Kolawole spent over 15 years in the commercial furniture world, working with industry leaders like Teknion, Allsteel, Knoll, and Envirotech Office Systems. His experience in product development and logistics gave him an inside view of the massive inefficiencies — and waste — in the furniture supply chain.

Kolawole brings that operational insight to Roomii, blending it with a deep personal mission: to help more Americans unlock income from assets they already own, while reducing environmental impact. Inspired by his entrepreneurial family roots and driven by a desire to build generational wealth, Kolawole is building Roomii to be more than a marketplace — it’s a movement for smarter, shared living.

A Just-in-Time Model Built for Scale

Instead of warehousing furniture, Roomii uses a just-in-time approach: once an item is booked, it’s picked up from the owner and delivered straight to its next home. This keeps overhead low and allows the platform to scale without ballooning logistics costs.

The company’s early growth strategy has focused on hyperlocal marketplaces like Craigslist, Facebook Marketplace, Zillow, and Airbnb — meeting users exactly when making furniture decisions. It’s grassroots growth, with national potential.

Economic Mobility, Brought to You by a Bookshelf

At its core, Roomii is about more than furniture. It’s about giving people — especially those with limited financial wiggle room — new ways to build income, save money, and live sustainably.

“Most furniture platforms are built for high-margin buyers or design-focused consumers,” Kolawole says. “We’re building for the majority — people who need functional, beautiful things without the markup or waste.”

And investors are starting to take note. With a cost-effective model, an eye on untapped supply, and a growing user base, Roomii is positioning itself as a new kind of marketplace — one where furniture flows, income circulates, and ownership gets redefined.

Furniture, it turns out, doesn’t have to be fixed. With Roomii, it moves across homes, incomes, and economic systems. And that might be the most valuable shift of all.

Want to turn your furniture into passive income? Visit roomii.co to get started.